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Deception turns 18!

The New Zealand hopped star of our core range has now been part of the history of Abbeydale Brewery for EIGHTEEN YEARS! Happy birthday, Deception!

Packed full of tasty New Zealand hops, bursting with an elderflower aroma and flavours of gooseberry and juicy white grape. Twice Champion Beer of Sheffield, and a firm favourite amongst both staff and customers, we really wanted to celebrate this much-loved brew becoming old enough to buy itself a pint
 and fittingly, this occasion falls right at the start of our thirtieth anniversary year too! And so we’ve brought back one of our most requested specials, a beer that pays great homage to our Nelson Sauvin hopped pale and yet simultaneously brings a new twist to it too – it’s CRYO DECEPTION!

Using the same gorgeous hop, just in myriad different ways, Cryo Deception includes Nelson Sauvin in leaf, T90 and Cryo form, added throughout the brewing process. A slightly higher ABV than “regular” Deception at 4.8% helps all those delectable aromas come to the fore with an extra oomph of flavour. Light, luscious and very refreshing.

The story of Deception starts back in 2008, when we were trialling some new hops in a series of specials.  Friend of the brewery Stuart Noble wouldn’t stop talking about a new hop from New Zealand, Nelson Sauvin, a hop that supposedly brought with it flavours of Sauvignon Blanc, and so we thought we’d give it a go.  Our hop suppliers, Charles Faram, also knew how much our brewery owner Pat loved experimenting with new varieties and so were happy to help us get our gauntlet gloves on some. We brewed one full brew length of it, sold out of it within weeks and promptly had to brew it again!   

We then had so many requests for it we brewed it every year. (As a slight aside, the following year, word on the street was a hop called Citra and we used that in Duck Baffler – another perennial beer, also available now as a cask special!) Deception remained an annual release until 2013 when we were finally able to pin down a regular supply of Nelson Sauvin and fulfil the demand all year round! Deception is now one of the longest standing beers in the UK to make use of Nelson Sauvin, and is right at the heart of our range, second only to Moonshine in terms of the volumes we produce.

Deception was formative in the beer journeys of many of Team Abbeydale and holds plenty of fond memories for us all.  It was the very first beer our brewer Christie both bought for himself, and served a pint of as a bartender at the Kelham Island Tavern, and many of you may know both our Export Manager Robin, and our Retail Manager Lucienne from their days slinging a LOT of pints from behind the bar at Shakespeare’s – still one of our biggest customers .

To help us celebrate this milestone, here’s a list of some of the venues joining us to showcase Nelson Sauvin at its fruity, fantastic finest! At all of these below you’ll find either Deception and/or Cryo Deception from the week of Monday 19th January:

  • Rising Sun, Fulwood… who are also hosting Deception’s birthday party! Drop in between 5-7pm on Wednesday 21st December for a FREE tasting with our brewer Christie! Donations to our charity of the year, Ben’s Centre, would be much appreciated.
  • Wonky Labrador, Hangingwater
  • Shakespeare’s, Kelham Island
  • Harlequin, Kelham Island
  • Cremorne, Sheffield
  • Bath Hotel, Sheffield City Centre
  • Lord Nelson, Sheffield City Centre
  • Hop Hideout, Sheffield City Centre
  • Itchy Pig, Banner Cross 
  • Banner Cross, Banner Cross
  • Dark Horse, Banner Cross
  • Crown and Cushion, Burncross
  • Brothers Arms, Heeley
  • Broomhill Tavern, Broomhill
  • The Local, Ecclesall Road
  • Devonshire Arms, Dore
  • Commercial, Chapeltown
  • Three Stags Heads, Wardlow Mires
  • Beer Parlour, Chesterfield
  • Jack Hawley at the Grange, Doncaster
  • Old Hall Inn, Chinley
  • Rambler Inn, Edale
  • Clarkes Sibin, Chorley
  • Jacobs Beer House, Bradford 
  • Crafty Fox, Brighouse 
  • Victoria Inn, Rugby
  • Draughtsman, Doncaster Train Station
  • Whaley Nook, Whaley Bridge
  • Nook & Cranny, Harwood
  • Dandy Cock, Kirkby in Ashfield
  • White Lion, Barrow-in-Furness

And cans of Cryo Deception will be available from Wednesday 21st January (Deception’s actual birthday) from the following retailers:

  • Beer Central, Sheffield City Centre
  • Starmore Boss, Sharrow Vale
  • Premier Valley Road, Sheffield
  • Dunston Hall Food and Deli
  • Trembling Madness, York
  • Penistone Beer Shop


 with more to follow! And of course you will be able to find it at our online and onsite shops too.

Happy 18th birthday, Deception!

Cheers,

Team Abbeydale

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Abbeydale Origins: Deception

Abbeydale Origins: Deception

Did you know that February marks New Zealand Beer Month? Curated by the New Zealand Beer Collective, this year the focus is on showcasing breweries right here “that have kiwi brewing at their core to support some splendid NZ offerings” – so we were asked to put a few words together about one of our most well loved beers!

For 15 years now there’s been a superstar amongst our core range.  A secret weapon we keep in plain sight, packed full of tasty New Zealand hops, redolent with aromas and flavours of gooseberry and grape. Twice Champion Beer of Sheffield, and a firm favourite amongst both staff and customers
 it is, of course, Deception!

The story of Deception starts way back over fifteen years ago, when we were trialling some new hops in a series of specials.  Friend of the brewery Stuart Noble wouldn’t stop talking about a new hop from New Zealand, Nelson Sauvin, a hop that supposedly brought with it flavours of Sauvignon Blanc, and so we thought we’d give it a go.  Our hop suppliers, Charles Faram, also knew how much our brewery owner Pat loved experimenting with new varieties and so were happy to help us get our gauntlet gloves on some. We brewed one full brew length of it, sold out of it within weeks and promptly had to brew it again!   

We then had so many requests for it we brewed it every year. (As a slight aside, the following year, word on the street was a hop called Citra and we used that in Duck Baffler – another perennial beer.) Deception remained an annual release until 2013 when we were finally able to pin down a regular supply of Nelson Sauvin and fulfil the demand all year round!

Deception was (and we suppose still is!) one of the longest standing beers in the UK to make use of Nelson Sauvin. Paul Corbett, Managing Director at Charles Faram, tells us of how Farams have been stocking and selling New Zealand hops since 1996, following a “drop in” visit by Tom Inglis (a New Zealand grower, who was on holiday in the UK – sounds like Tom takes a similar approach to holidaying to our Pat & Sue, who can never resist an opportunity to chat beer whilst in new climes!). The early varieties such as Pacific Gem, Green Bullet and Pacifica were all good sellers for Farams, but without reaching the same levels of impact as Nelson Sauvin. Nelson Sauvin was first grown in 2000, but was kept for the New Zealand home market until the acreage became large enough to export, so Faram’s had to wait for a few years until they managed to get some in 2004. Initial volumes from New Zealand were very small but everyone who used it, loved it. It was a fantastic hop and the lovely Sauvignon Blanc-esque flavour really helped to spark a new wave of flavours in beer. As the years went on, demand increased and it became a big challenge to get enough to keep everyone happy (we probably didn’t help matters here!).

To meet this high demand, the existing farms in New Zealand have over the years invested in new wirework, kilns and picking machines, and there have even been whole new farms established to help ensure the supply of Nelson Sauvin and other fantastic New Zealand varieties. This has led to a higher and more well-established acreage, which means that there’s finally enough to go around for all us brewers to experiment with! 

Whilst Deception has formed part of our regularly available range for a decade now (and was the very first beer our brewer Christie both bought for himself, and also served a pint of as a bartender at the Kelham Island Tavern, showing how it holds many fond memories for others in the team too!), in more recent years we’ve experimented with variants of this popular classic, releasing “Double Deception” (a bold and boozy 8.2% DIPA) and “Dry Hopped Deception” to showcase Nelson Sauvin at its fruity, fantastic finest.

As of January 2023, we’ve also made the decision to add Brewers Clarex to the Deception recipe, reducing the gluten without making any change to the character or flavour of the beer, which hopefully means more of you than ever before will be able to enjoy this delicate, delectable pint. If you’d like some cans for yourself, they’re available via our online shop as well as from many of the wonderful indie retailers we supply (let us know if you’d like some information on stockists in your area!)

Where else would you like to see us take this NZ hero of our range?

Image Credit: Mark Newton photography

Cheers!

This post was originally written for and shared on the NZ Beer Collective’s website here. With thanks to Paul Corbett and the Charles Faram team for their valuable help and insights. 

Deception 72 pint Cask – 4.1%

A full, 40 litre, 72 pint cask of Deception – our light and refreshing NZ pale, showcasing the incredible Nelson Sauvin hops famed for delicious citrus flavours with hints of gooseberry and white grape. Primarily hopped with Nelson, balanced by the addition of other hops including Amarillo, Chinook, Galaxy and Columbus giving a crisp bitter finish.

Once opened consume within 3 days. Store between 10 & 12°C for optimum condition.

*This item is only available for local delivery, or collection. The charge shown under the delivery section represents a ÂŁ72 deposit, refundable upon the return of the cask and dispense equipment*

Gluten Free – brewed using a gluten reducing enzyme

Read the origins story of this much loved beer by clicking here!

Deception 5L Mini-Cask – 4.1%

Light and refreshing NZ pale, showcasing the incredible Nelson Sauvin hops famed for delicious citrus flavours with hints of gooseberry and white grape. Primarily hopped with Nelson, balanced by the addition of other hops including Amarillo, Chinook, Galaxy and Columbus giving a crisp bitter finish.

Hops: Nelson Sauvin, Amarillo, Chinook, Galaxy and Columbus

Malts: Low Colour Maris Otter, Wheat

IBU: 45

*A note about Minikegs: Due to the way we fill the minikegs, and the fact they have only very light, natural carbonation from the secondary fermentation (as would happen in the pub cellar), they will pour relatively ‘flat’. It’s more like how it would be if poured direct from cask at a beer festival. 

We recommend that Minikegs are consumed within 4 days of opening them, and kept between 8 and 12 degrees for optimum condition.

Minikegs have a shelf life of between 2 and 6 weeks at time of delivery/ collection.

Minikegs contain 5L of beer, which is 8.79 UK Pints.

All packaging materials are recyclable.

This product is not suitable for Vegans

Read the origins story of this much loved beer by clicking here! Deception celebrated 18 years since it was first brewed this year.

For more information about how we make all of our beer gluten free – give this blog post a read.

Delivery: All orders are packaged within 24 hours Monday to Friday, and are delivered in between 1 and 4 days. Please be aware that we cannot offer weekend delivery, and orders made after 2pm on Thursday will be sent the following Monday in order to avoid them spending multiple days in transit.

Collection: Your order is usually available to collect straight away, and you will receive an email notification to advise when it is ready.

Our on site Brewery Shop is open Monday to Friday between 9am and 5pm, and between 12pm and 2pm on the last Saturday of the month.

If you would like to arrange to collect your order outside of these hours from our Taproom, please add this to the delivery notes and wait to hear from us to arrange this.

Keep up to date with all our new beer releases on our instagram and facebook pages.

Abbeydale Brewery, along with our Taproom and Pub, are 100% Employee owned.

Deception – NZ Pale Ale – 4.1%

Light and refreshing NZ Pale Ale, showcasing incredible Nelson Sauvin hops famed for delicious citrus flavours with hints of gooseberry and white grape. Primarily hopped with Nelson, balanced by the addition of other hops including Amarillo, Chinook, Galaxy and Columbus giving a crisp bitter finish.

The story of Deception starts back in 2008, when we were trialling some new hops in a series of specials.  Friend of the brewery Stuart Noble wouldn’t stop talking about a new hop from New Zealand, Nelson Sauvin, a hop that supposedly brought with it flavours of Sauvignon Blanc, and so we thought we’d give it a go.  Our hop suppliers, Charles Faram, also knew how much our brewery owner Pat loved experimenting with new varieties and so were happy to help us get our gauntlet gloves on some. We brewed one full brew length of it, sold out of it within weeks and promptly had to brew it again!

You can find out more about our much loved NZ Pale Ale in this blog we wrote to celebrate its 18th birthday this year!

All of our beer is gluten free. You can find more information about the process we use to achieve this here.

Keep up to date with all our news and beer releases on our instagram and facebook pages.

Abbeydale Brewery, along with our Taproom and Pub, are 100% Employee owned.

DELIVERY INFO

All orders are packaged within 24 hours Monday to Friday, and are delivered in between 1 and 4 days. Please be aware that we cannot offer weekend delivery, and orders made after 12pm on Thursday will be sent the following Monday in order to avoid them spending multiple days in transit.

  • About Us

    A true Sheffield institution founded in 1996 and employee owned since 2024, Abbeydale Brewery blends heritage and tradition with creativity and innovation, showcasing these values across an unparalleled range of beers.

    Abbeydale Brewery brochure

  • Contact Us

    Abbeydale Brewery Ltd
    Unit 8, Aizlewood Road
    Sheffield
    S8 0YX
    Telephone: 0114 281 2712
    Email: social@abbeydalebrewery.co.uk

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